From the Barber’s Chair to the Lab: Our Journey to Plant-Based Hair Care
At Phases For You, our journey didn’t begin in a boardroom or lab—it started behind the barber’s chair.
After over a decade of cutting hair, listening to clients, and watching how products performed (or didn’t), our founder AJ Been saw a clear gap in the grooming world: there were too many products filled with ingredients no one could pronounce and too few that genuinely nurtured the hair and scalp.
So, he decided to change that—from the inside out.
A Founder’s Story Rooted in Experience
This isn’t just a founder story hair brand tale—it’s a lived experience. AJ spent years immersed in the world of personal care, mastering the craft of barbering while becoming intimately familiar with what real people need from their products. He knew there had to be a better way—one that didn’t compromise health, ethics, or performance.
In a small Los Angeles kitchen, that vision started to take form.
Plant-Based From the Ground Up
Phases For You is a plant-based hair brand story—but not just in marketing. From day one, we’ve embraced a back-to-basics approach, formulating products with ingredients that are clean, effective, and easy to understand. Aloe, jojoba, castor oil, kaolin clay, carnauba wax, and shea butter are just a few of the botanicals we rely on.
We believe the Earth offers everything we need to nourish and style our hair—no synthetics, no harsh chemicals, and no shortcuts.
Handcrafted in Small Batches, With Care
Every Phases For You product is crafted in small batches in our lab. Why? Because we value quality over mass production. Our formulations are the result of hands-on experimentation, a DIY ethos, and deep respect for the process. We don’t outsource our integrity—we build it into every jar, every formula, every time.
From the first pour to the final label, our products are made with intention. This isn’t about chasing trends. It’s about delivering something real.
Inclusive, Sustainable, Planet-Friendly
Phases For You is more than just a grooming brand. It’s a self-care movement built on sustainability and inclusivity. We’re committed to creating solutions that are safe and effective for all hair types and for people of all races, ages, and genders. Our packaging and production practices aim to minimize environmental impact, because self-care should care for the planet too.
We believe in formulas that feel as good as they work—rituals that elevate your routine, naturally.
The Next Phase
From barber tools to beakers, the path wasn’t traditional—but it was authentic. Phases For You continues to grow from that original spark of dissatisfaction into a brand that blends heritage, hands-on craftsmanship, and earth-derived wellness.
This is our plant-based hair brand story. One rooted in experience, shaped by nature, and driven by care.